Client brief
Name
Mountain Hotel & Spa
Established
2021
Location
Sweden
Industry focus
Hotel & Spa
Category
Logo Design
The Mountain Hotel & Spa, a premium retreat nestled in the serene heart of the Swedish forest. Their essence lies in the harmonious blend of historical charm and modern luxury, offering an authentic Swedish nature experience.
With their breathtaking view of a cascade of crystal-clear water tumbles down the mountainsaide into the valley. Their quests can either relax at our spa or get emerged with the nature.
At Mountain Hotel & Spa, every moment is meticulously crafted to ensure their guests indulge in tranquility and elegance. They are more than just a hotel; they are a sanctuary where comfort meets harmony, promising an unforgettable escape for discerning travelers.
Mood Board
Core Concept
The focus is on creating an authentic and serene environment that echoes the tranquility of its forest location while providing contemporary comforts.
Colour Palette
The earthy browns and lush greens dominate, complemented by gold accents for a touch of luxury.
Typography
The typography is a classic serif fonts, that offer a nod to the hotel’s storied past and are optimized for legibility and elegance.
Imagery
The imagery captures the essence of the setting and its luxurious offerings.
Texture
The texture elements combine natural texture and straight, modern lines that represent its contemporary aspects.
Logo creation
The core elements in the logo are the following:
Mountain shape – The name of the hotel.
Diamond shape – Represent luxury and premium.
Valley shape – Cascades are the location of the hotel the view from the hotel.
Cascade shape – Sceneries of the view from the hotel.
The core elements has been assembled together and alligned to create a unity and harmony.
Color variation
The color palette is carefully chosen based on color psychology
Gold – signifies luxury and prosperity.
Green – evokes tranquility and renewal.
Black – exudes elegance and sophistication.
White – symbolizes purity and simplicity.
These colors create an atmosphere that resonates with premium customers, inviting them to indulge in the luxurious experience offered by Hotell Berget.
Mockups
