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Client brief

Name

TechRek Solutions

Established

2022

Location

Silicon Vallety, USA

Category

Logo design

Industry focus

Information technology

Established in 2018, TechRek Solutions is a leading technology consultancy based in Silicon Valley. Their services span custom software development, cybersecurity, cloud computing, data analytics, and IT consulting. They cater to startups, SMEs, and large corporations, delivering tailored solutions for growth and competitiveness. Their mission is clear: empower businesses through innovative technology.

TechRek Solutions expands its presence and solidifies its reputation as a leading technology consultancy firm, they are looking for a well-designed logo which will becomes essential to enhance: Brand Identity, Recognition and Differentiation, Credibility and Trust, Consistency, Professionalism. 

Mood Board

Core Concept

The core ethos revolves around leading the charge in technological advancement, harnessing innovation to propel our clients and partners into a future defined by efficiency, connectivity, and endless possibilities.

Colour Palette

The palette embodies the sleek sophistication of the tech world, with crisp whites and deep blacks symbolizing clarity and authority. Shades of blue evoke trust and reliability, while hints of gray add depth and balance, reflecting our commitment to versatility and adaptability.

Typography

The choice of typography reflects our commitment to clarity, precision, and professionalism. Clean, sans-serif fonts convey a sense of modernity and efficiency, ensuring that our message is communicated with utmost clarity and readability. The sharp lines and geometric shapes of our typefaces mirror the precision and attention to detail that define our approach to technology and innovation.

Imagery

The visuals showcase innovation, teamwork, expertise, and security. CPUs, office scenes, consulting individuals, computer code, and fingerprints succinctly narrate our values and capabilities.

Logo creation

Golden ratio (phi)

The logo is crafted with precision using the golden ratio, a mathematical principle known for its aesthetic harmony. I’ve applied this ratio to every element, ensuring balance and proportion. This creates a visually pleasing and timeless design that resonates with audiences on a subconscious level, conveying sophistication and integrity.

Color variation

Our color palette of black, white, and blue embodies simplicity, professionalism, and trust. Black signifies strength, white represents purity, and blue instills reliability. Combined, they create a visually striking and trustworthy brand identity.

Mockups